I am not surprised over the controversy surrounding the
Charlotte, NC “No Grease” brand. I would
like to share my personal story and experience with the, how some may describe,
infamous logo.
I moved to Charlotte years ago and like most Black folks I had to
immediately identify, a hair stylist, the nearest Red Lobster and club life, not necessarily in
that order.
When I inquired about a barbershop, a friend suggested that I
check out a shop on Central Avenue. He
told me the name and when I inquired about landmarks he just laughed and said
it would be clear. When I approached the
shop and took in the full view of the No Grease logo, my mouth dropped, insert
slow motion effect and your favorite explicative. Needless to say I did not enter the
establishment and went to another barbershop down the street and patronized
them for years.
I moved here from Atlanta and had experienced a pretty
progressive culture, so the logo was definitely shocking. I mean would I find “For Colored Only”
drinking fountains in this city? I ran into my friend a few days later and he
laughingly inquired did I like the shop? I said what made you think that I
would go into “The Jiggaboo Joint?”
Fast forward several years later a friend turns me onto a
great stylist for natural hair; the only issue is she was temporarily working
at “No Grease.” For years I had avoided
this place but it seems destiny had other plans.
I arrived early for my appointment; my heart was racing, the
Roots theme song played in my head. I nervously kept looking over my shoulder, certain
at anytime there would be a crowd of NAACP protesters or worse a pack of “Eyes
on the Prize” Civil Rights dogs and fire hoses.
I did not know what to expect. Would I be greeted by a receptionist sporting
the latest in “Gone with the Wind” plantation wear? Would the bootleg man be
hawking “Birth of a Nation” DVD’s instead of the latest Tyler Perry film? Instead of cutting arrows and other graphic
designs would the Barbers etch maps of the Underground Railroad in the heads of
their patrons?
I entered the shop and was immediately impressed. The hostess was pleasant, the barbers were in
uniform, and the overall presentation was professional. I met my stylist and we have enjoyed a wonderful
professional relationship, as she opened her own establishment.
And although I found my overall experience at No
Grease to be a pleasant one,I still, like many of my friends, cannot bring myself to
patronize a business with the “Bamboozled” marketing theme.
If unchecked this could lead to other counter-culture marketing
plans. The following are Professor Locs
Top Five equally bad business plans:
Gay Ray’s House of Flaming Ribs
Crazy Coons Beauty Supply and Nails
Spic and Spook’s Car Wash and Rims
Chief Apache’s Beer and Bait Shop
Uncle Tom’s Chicken and Waffles