I am not surprised over the controversy surrounding the Charlotte, NC “No Grease” brand. I would like to share my personal story and experience with the, how some may describe, infamous logo.
I moved to Charlotte years ago and like most Black folks I had to immediately identify, a hair stylist, the nearest Red Lobster and club life, not necessarily in that order.
When I inquired about a barbershop, a friend suggested that I check out a shop on Central Avenue. He told me the name and when I inquired about landmarks he just laughed and said it would be clear. When I approached the shop and took in the full view of the No Grease logo, my mouth dropped, insert slow motion effect and your favorite explicative. Needless to say I did not enter the establishment and went to another barbershop down the street and patronized them for years.
I moved here from Atlanta and had experienced a pretty progressive culture, so the logo was definitely shocking. I mean would I find “For Colored Only” drinking fountains in this city? I ran into my friend a few days later and he laughingly inquired did I like the shop? I said what made you think that I would go into “The Jiggaboo Joint?”
Fast forward several years later a friend turns me onto a great stylist for natural hair; the only issue is she was temporarily working at “No Grease.” For years I had avoided this place but it seems destiny had other plans.
I arrived early for my appointment; my heart was racing, the
Roots theme song played in my head. I nervously kept looking over my shoulder, certain
at anytime there would be a crowd of NAACP protesters or worse a pack of “Eyes
on the Prize” Civil Rights dogs and fire hoses.
I did not know what to expect. Would I be greeted by a receptionist sporting the latest in “Gone with the Wind” plantation wear? Would the bootleg man be hawking “Birth of a Nation” DVD’s instead of the latest Tyler Perry film? Instead of cutting arrows and other graphic designs would the Barbers etch maps of the Underground Railroad in the heads of their patrons?
I entered the shop and was immediately impressed. The hostess was pleasant, the barbers were in uniform, and the overall presentation was professional. I met my stylist and we have enjoyed a wonderful professional relationship, as she opened her own establishment.
And although I found my overall experience at No Grease to be a pleasant one,I still, like many of my friends, cannot bring myself to patronize a business with the “Bamboozled” marketing theme.
If unchecked this could lead to other counter-culture marketing plans. The following are Professor Locs Top Five equally bad business plans:
Gay Ray’s House of Flaming Ribs
Crazy Coons Beauty Supply and Nails
Spic and Spook’s Car Wash and Rims
Chief Apache’s Beer and Bait Shop
Uncle Tom’s Chicken and Waffles
I hate that place. They're money grubbing and have no sense of community. They have tiny "no parking" signs posted that are not exactly well advertised. They have a guy who watches you park and then if you walk into Zada Janes or any other local business, he tows your car to NODA and you have to pay $120 to get it out of impound. I am confident No Grease enjoys part of that ransom.
Posted by: Professor Afro | 07/26/2010 at 03:09 PM
Professor Afro I have heard similar stories of the parking lot money pit...laugh.
Posted by: professorlocs | 07/28/2010 at 01:55 PM